Ferrari-Carano & the Pasta Queen
Agency: Makers & Allies
Client: Ferrari-Carano
Role: Designer
Team: Creative Director - Clint Darby, Art Director - Andrew Layman, Photography - Zachary Scott, Strategy - Tracy Smith, Designer - Elyse Bucheli
Deliverables: social media strategy, paid social media assets, google ads, POS assets.
Ferrari-Carano set out to make a splash with their first Italian import by leaning into their heritage and partnering with a bold voice in Italian culture: The Pasta Queen, Nadia Munno. The goal was to position the brand as more than just wine — an embodiment of la dolce vita. We created rich, authentic content blending Italian recipes with perfectly paired wines. Through collaborative Reels, the campaign brought together food, wine, and culture, capturing the hearts of wine lovers and foodies alike.
View full campaign here.
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