99 Cents Only Stores
Agency: Meaningful Works
Role: Designer
Team: Creative directors - Eric Boisvert, Nate Dolce, Chief Strategist - Yan Budman, Art director -Youna Jang, Designers - Josephine Law, Hera Cho, Illustrator - Bryant Santamaria, Copywriter - Linda Birkenstock, Producer - Matt Pfeffer, Video - Tyler Evans, Tom Gault, Photography - Jason Travis, Sam Nava
The 99 Cents Only Stores was an iconic discount retailer with over 350 store locations across 4 states.
As a designer at Meaningful Works, I helped lead and executed projects from start to finish including marketing campaigns, collateral & OOH, photography and brand activations to ensure brand cohesion and recognition as this legacy brand was going through a revamp.
We opened stores, designed anything and everything from a price sticker to an email and even invented a holiday — “9/9 Day”, breaking a Guinness World Record at the Rose Bowl in Pasadena.
![99c+GO+ArlingtonActivation+Backdrop+004+[Recovered].webp](https://images.squarespace-cdn.com/content/v1/66cc6a029b6e9f198395e3de/7cc4b3d7-f75c-4e2c-90f6-1a686e2bd245/99c%2BGO%2BArlingtonActivation%2BBackdrop%2B004%2B%5BRecovered%5D.webp)
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We believe in manifesting the beauty of ideas through the means of design in an empathetic, functional & culturally relevant way. We would love to hear what you have in the works and help to make it happen.