Etude Wines have been dedicated to sustainably growing and handcrafting wine for over 40 years and came to us with the task to create content that would reflect that. It was also essential to highlight the flora and fauna endemic to the brand’s environment - Northern California, along with the nature conservancy efforts that are part of Etude Wines ethos.

We developed and executed two shoots that spoke to sustainability, and encouraged the audience to celebrate environmentally friendly recipes, decorating tips, and more. The content became an essential part of Etude’s sustainability campaign, and was also utilized during Earth Day, raising brand awareness and enhancing its recognition.

Read more about Etude Wines and recipe pairings here.