Lyric
Agency: Makers & Allies
Client: Lyric Wines
Role: Designer, Producer, Art Director Assistant, Prop Stylist
Team: Creative Director - Clint Darby, Art Director (Packaging) - David Jang, Senior Art Director (Photo/Video) - Andrew Layman, Art Director (Photo/Video) - Zoe Cope, Photography - Tawnya Malia (Lifestyle), Matthew Anderson (Studio), Videography - Kyle Lancaster, Wardrobe - Jill Anderson, Make Up - Jilian Wilkey, Models - Charlie McElveen, Astrea Campbell-Cobb, Chad Meihuizen, Carrie Amstutz
Deliverables: Label Design, Photography (Studio/Lifestyle) and Video (Lifestyle)
Lyric Wines came to us with a redesign challenge: highlighting a new AVA, enhancing a Central Coast story, and maintaining a music/poetry connection to a mother brand, Etude Wines.
We came up with a wrap around label solution where the brand name letterforms are inspired by music notes and a poem debossed in pearl foil speaks to the admiration of nature. The theme was supported by studio and lifestyle photo- and videoshoots, where the elements of music, poetry, and nature come together.
Read more about Lyric Wines here.
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We believe in manifesting the beauty of ideas through the means of design in an empathetic, functional & culturally relevant way. We would love to hear what you have in the works and help to make it happen.