Dollar Shave Club
Agency: Turner Duckworth
Client: Dollar Shave Club
Role: Designer
Team: Creative Director - Chris Garvey, Lead Designer - Ian Conklin, Designer - Hollis Callas (in collaboration with DSC in-house design team)
Deliverables: Strategy, Branding, Packaging
Dollar Shave Club was approaching its 10th anniversary in the market and was going to hit retail stores for the first time. A brand refresh was meant to help the products come across as a family, stand out from the competitors and be unmistakable on the shelves. An updated identity system had to reflect the brand’s evolution while staying true to its mission — helping its customers look and feel their best.
Read more about Dollar Shave Club here.
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