Casa Obsidiana
Agency: Makers & Allies
Role: Designer
Team: Creative Director - Clint Darby, Designers - David Jang, Adam Terpening, Strategy - Danielle Murphy, Photography/Videography - Andrew Layman, Adam Terpening, Kyle Lancaster, Russel Holiday
Deliverables: Brand Strategy, Brand Identity, Packaging & Web Design, Photo/Video, Brand Assets
Awards: Pentawards 2024 (Luxury Packaging Design - Platinum), Muse Design Awards 2024 (Luxury Packaging Design - Gold)
Two families, the Beckmans and the Boissets, each respectively known and experienced in the tequila and wine world, were looking to create a unique product that would express their love for Mexico and expertise in their craft. Thus Casa Obsidiana, the word’s most beautiful tequila was born.
Each bottle was crafted by a contemporary Mexican artist Adán Paredes and then embellished with an obsidian relic, symbolizing the land they came from. We were challenged to create the world that would let these vessels become the iconic visual of the brand.
That’s how we came up with the extremely minimal branding (a tonal tamper strip and small back label only) and created luxury boxes inspired by museum’s hallways that follow that same philosophy and showcase each collectible bottle as the work of art that they are.
Find out more about Casa Obsidiana here.
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We believe in manifesting the beauty of ideas through the means of design in an empathetic, functional & culturally relevant way. We would love to hear what you have in the works and help to make it happen.